Through five new compositions, LouisVuitton reinvents the Extrait de Parfum, the purest and most precious form in perfumery. Elevating perfume to an art form, Jacques Cavallier Belletrud and Frank Gehry break the rules and create pure emotion. More than a collaboration, the collection is an encounter, an ode to movement, to its transparency and its fluidity.
Inspired by Frank Gehry’s unique aesthetics based on movement and distortion, Jacques Cavallier Belletrud pushes hypersensitivity to the extreme, concentrating the quintessence of perfumery.
“Frank Gehry and We share the desire to create imbalance that might become balance, contrast, and transversal lines between things that seem incompatible: there’s a desire to innovate without breaking with what has gone before.” Jacques Cavallier Belletrud
Since 1854, LouisVuitton has placed fashion in the context of culture bringing unique designs to the world, combining innovation with style and uncompromising quality. Today, the Maison remains faithful to the spirit of its founder, LouisVuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical.
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